To those ready to decry the Apple MacBook Pro notebook as simply the subject of fanboy folly, don’t.  There’s a reason the MacBook Pro is the laptop of choice for creative professionals (including virtually the entire staff at Google’s California headquarters), and that reason is a combination of power, ingenuity, and compact design never before seen in a personal computer.  We at Shopaholic are staunch supporters of Apple’s leading laptop, and lest you remain unmoved, here are three reasons why:

Unibody design

The first thing many MacBook Pro users comment on when they get hold of the computer is its lean look and light weight.  Unlike many other laptops, the current generation of MacBook Pros utilise an aluminium unibody design constructed from a single piece of metal.  Not only does this allow for sleeker construction and less weight in the body, it also decreases the opportunity for mechanical failure.  The laptop comes in 13, 15, and 17-inch models, all of which will look fantastic atop any hideaway computer desk, and regardless of size each enclosure is highly recyclable and totally EPEAT Gold and Energy Star 5.0 focused.

Game-changing graphics

Gone are the days of having to upgrade your laptop for better graphics.  Now Apple includes an Intel Graphics 3000 processor in each of its MacBook Pro models for top visual performance no matter which size you choose.  This makes video encoding and decoding extra quick, and ensures that the new MacBook Pro is one laptop that’s just as fun to look at as it is to use.

Cutting-edge technology

Apple has long been known as an industry leader in new technologies, an idea which the MacBook Pro does nothing to dispel.  Included in the latest units is the Thunderbolt I/O, a revolutionary technology that’s 12 times faster than Firewire and up to 20 times faster than the ubiquitous USB 2.0.  What does this mean for you?  Try data transfer rates of up to 10 Gbps; now that’s something your ordinary set of computer towers can’t deliver.  The laptop also supports full-screen HD video chats via its FaceTime platform, allowing you to make 720p video calls not only to other Mac computers, but to the iPhone 4 and iPod touch as well.

Think you’ve found a rotten spot on our golden Apple?  Let us know what you think about the MacBook Pro below!

Did you know?

Aluminium is a 100% recyclable material.

-Jeff O.

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